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What does SEO mean and what does is its function for businesses?

SEO stands for Search Engine Optimization. It is the practice of optimizing websites and online content to improve their visibility and ranking on search engine result pages.

The main function of SEO for businesses is to increase organic (non-paid) website traffic. By optimizing their website with relevant keywords, high-quality content, user-friendly design, and other SEO techniques, businesses can improve their chances of appearing higher in search engine results. This increased visibility can lead to more website visitors, which can then be converted into customers or clients.

SEO helps businesses build brand awareness, establish credibility, and attract targeted traffic. It also helps businesses stay competitive in the online marketplace by improving their search engine rankings compared to their competitors. Overall, SEO is an essential aspect of digital marketing strategies for businesses to increase their online visibility and drive more organic traffic to their websites.